Kerrygold Irish Cream Liqueur Samplings 2016 Holiday Season
Brand:
Kerrygold Irish Cream Liqueur is one of the finest Irish Creams on the market. Made from a delicious trio of flavors - Kerrygold cream derived from free roaming, grass-fed cows in Ireland, Irish whiskey and real milk chocolate. Kerrygold engaged Brand Allure to promote, advertise and sample the Irish Cream Liqueur throughout the USA during the 2016 holiday season.
Kerrygold Irish Cream Liqueur is one of the finest Irish Creams on the market. Made from a delicious trio of flavors - Kerrygold cream derived from free roaming, grass-fed cows in Ireland, Irish whiskey and real milk chocolate. Kerrygold engaged Brand Allure to promote, advertise and sample the Irish Cream Liqueur throughout the USA during the 2016 holiday season.
Strategy & Results:
Brand Allure was responsible for providing Brand Ambassadors for on-site liquor sampling events in California, Chicago, Texas, Florida, New York and New Jersey. Brand Allure trained the Brand Ambassadors prior to the start of the program, set up training calls and distributed training materials. Brand Allure also managed point of sale materials and product shipments for the Brand Ambassadors. Brand Allure pre-purchased liquor bottles for the Brand Ambassadors for sampling. Customized Event Recap Forms were sent to each Brand Ambassador through their reporting system in order to capture bottle sales, consumers reached, gender breakdown, promotional feedback, overall product consensus, competitor information and account evaluation. Brand Allure managed in excess of 500 tastings during the 2016 holiday season for Kerrygold Irish Cream Liqueur.
